OnPodium Blog

Show notes can be an incredible asset to your podcast by giving you a way to engage with the audience and provide great information.

Recording and publishing valuable and engaging audio content already takes a lot of time and effort, however when it comes to successfully promoting your podcast it becomes even more complicated. There are a lot of options and ways you can promote your show.

Social media is one of the best ways you can promote your business, because on social media you not only get a chance to target your audience by their interests and behaviours, but also because social media overall, takes a big part in our lives these days. Therefore, it’s a great place to encourage your followers and subscribers to go and listen to your podcast. But how can you do it right?

Listener engagement is an art of capturing attention, creating appealing content and keeping your audience interested in what you do. However, engaging your podcast audience is not as easy as it sounds. Sometimes it can take a lot of time and work, but in the end it is worth the investment...

The podcast industry keeps growing faster and faster every day. The statistics show that there will be a 27% increase in podcast production, equivalent to 29 million episodes, in 2021. So if you’re thinking of...

Over the past few years the podcast industry has seen a steady rise in popularity. The number of monthly US podcast listeners will increase by 10.1% year over year. While the number of listeners is constantly growing, the amount of new podcast shows will not be staying behind either. That makes it crucial to have a podcast that stands out. Here are some tips to help you achieve that...

Over the past decade, podcasts have experienced a steady rise in popularity and it just keeps growing as more and more people discover and listen to them on daily basis. According to the latest statistics there are currently 850,000 active podcasts and with such numbers it becomes hard to expand your audience...

The most important component of a podcast show is obviously audio based. However many podcasters seem to forget the critical role that written materials play in making their show successful. Here the art of writing compelling show notes comes in very handy. Well written notes can do a lot more than just summarize your podcast...

Email marketing is a great way to improve personal communication with the podcast’s host and its listeners, it also gives a chance for a faster audience growth and extends the relationship of both sides, the ones that host and the ones that listen. Email marketing isn’t as complicated as it may seem, though it is highly effective...

Choosing a format (a.k.a. an idea) for your show can be pretty challenging and time consuming. Considering that there are over two million active podcasts and more than 48 million podcast episodes, the market might seem a little crowded. Which can lead...

Fifteen years ago, Apple Inc. started offering free audio programs to the masses, giving a chance for many creators to encourage new content in a premier, open platform to inspire, inform and entertain millions of listeners all around the world. Because of that since then, Apple has been playing a major role in bringing podcasts to the mainstream...

Getting podcast reviews is great and helpful for you and your show. Great feedback easily attracts new listeners and encourages you to improve on the flaws of your show. However, despite the fact that we are all living in a social media era, getting reviews can be pretty difficult and tricky. Here we’ll share 6 ways to encourage your listeners to leave feedback and get more podcast reviews...

Sound quality is one of the most important things for podcasters. There are thousands of podcasts and that number is growing everyday, so you need to stand out and your podcast sound quality should be professional. The vast majority of podcasters use USB microphones, there are plenty of different microphone options available. It’s an easy task to find a microphone for your podcast at the affordable price you need. While it’s still possible to achieve really good sound quality with a USB microphone...

A surefire way to expand your audience is to develop eye-appealing, relevant content, but getting that in front of your target audience means finding a way that speaks to them. A podcast is one option that can take on many forms – some you may like; others not so much.

Thinking about starting a podcast just for making some extra dollars and wondering if it's an easy mission? The straightforward and short answer is - NO, it's not. Despite many articles, podcast marketers and influencers posts on social media about "X easy ways and Y proven strategies to earn Z amount per month while podcasting" this is far away from the reality.

So, do you need a website for your podcast? The short(sighted) answer is - no, you don't. And this is right, because there are other must have things for podcasting like good quality mic, reliable podcast hosting platform and the most important thing - valuable and interesting content. Almost every podcast hosting platform offers a basic website that lists all your episodes, so why should you take care about having a website?

If you had a wish to start your show and didn't find time, today is the best time to do so! Podcasting takes quite much time, especially when you're a novice, but you have more spare time now while staying at home right? So it's the best time to start podcasting or grow your existing show during this worldwide lock down and we've written down all the arguments in this post.

Getting listeners to your podcast is one of the biggest challenges, especially if you are just starting your podcasting journey. Oftentimes it’s not so big deal to find a few hundreds of dollars for equipment, but it's a much bigger challenge to find a few hundreds of listeners.

Podcasting is now being used by a lot of experts and marketers who want their viewers to have an insight into what they do. Podcast is being listened to at least once in a month by 32% of Americans. In 2019, 750,000 podcast were active. People now make use of podcast for every topic you can think of, ranging from big brands to people with niche interest.