{
 "schema": 1,
 "rulesVersion": "2026-11-07.2",
 "sample": false,
 "asOf": "2026-10-31",
 "source": {
  "kind": "podcastindex",
  "name": "Podcast Index public feeds database",
  "file": "podcastindex_feeds.db",
  "url": "https://public.podcastindex.org/podcastindex_feeds.db.tgz",
  "lastModified": "Sat, 31 Oct 2026 23:16:58 GMT",
  "md5": "72ccdcd760486a9a84395721989135bb"
 },
 "activeDays": 90,
 "minGroup": 1000,
 "rowsRead": 4749199,
 "excluded": {
  "dead": 0,
  "duplicate": 4564,
  "noEpisodes": 231455,
  "noFeedUrl": 0,
  "futureDated": 0
 },
 "universe": 4513180,
 "activeTotal": 423824,
 "title": "Podcast Website Statistics 2026: 4,513,180 Feeds Analyzed",
 "description": "39.0% of active podcasts list their own website domain in their RSS feed; 54.0% only a hosting-platform page. From 4,513,180 Podcast Index feeds, as of 31 October 2026.",
 "findings": [
  {
   "id": "share-with-own-website",
   "question": "What share of podcasts list their own website?",
   "text": "Of 423,824 active podcasts (a new episode in the 90 days to 31 October 2026), 165,312 (39.0%) list a website on their own domain in their RSS feed. 228,847 (54.0%) link only to a page on a podcast hosting platform, and 12,090 (2.9%) list no usable website.",
   "numbers": {
    "denominator": 423824,
    "own": 165312,
    "ownShare": "39.0",
    "host": 228847,
    "hostShare": "54.0",
    "none": 12090,
    "noneShare": "2.9"
   }
  },
  {
   "id": "what-podcasts-use-instead",
   "question": "What do podcasts without their own website link to?",
   "text": "Of the 258,512 active podcasts that do not list their own domain, 88.5% link to a hosting-platform page, 4.7% list no usable website, 4.2% link to social media or a link page such as Linktree, 1.7% link to a subdomain of a website builder, 0.8% link to a listening-app or directory page, and 0.1% link to a page on a general site such as a shared document or an online store.",
   "numbers": {
    "denominator": 258512,
    "shares": {
     "hosting_page": "88.5",
     "none": "4.7",
     "social": "4.2",
     "builder_subdomain": "1.7",
     "app_page": "0.8",
     "general_page": "0.1"
    }
   }
  },
  {
   "id": "popular-podcasts-own-website",
   "question": "Do popular podcasts have their own website?",
   "text": "Podcasts with the highest Podcast Index popularity score are more likely to have their own website than other podcasts: 49.5% of the 90,720 active shows with a score of 9 (the highest score; 21.4% of active shows) list their own domain, against 36.1% of the other 333,104 active shows.",
   "numbers": {
    "threshold": 9,
    "bandShare": "21.4",
    "top": 90720,
    "topShare": "49.5",
    "rest": 333104,
    "restShare": "36.1",
    "comparison": "more likely"
   }
  },
  {
   "id": "website-and-staying-active",
   "question": "Do podcasts with a website keep publishing longer?",
   "text": "Podcasts with their own website are more often still publishing: of the shows whose oldest episode in the feed is from 2024, 24.4% of the 75,740 that list their own domain had a new episode in the 90 days to 31 October 2026, against 13.1% of the 195,992 that link only to a hosting-platform page. This is a correlation, not proof of cause: the website is measured today, not when the show started.",
   "numbers": {
    "year": 2024,
    "own": 75740,
    "ownStillActive": 18504,
    "ownShare": "24.4",
    "host": 195992,
    "hostStillActive": 25644,
    "hostShare": "13.1",
    "comparison": "more often",
    "yearsCompared": [
     2006,
     2007,
     2008,
     2009,
     2010,
     2011,
     2012,
     2013,
     2014,
     2015,
     2016,
     2017,
     2018,
     2019,
     2020,
     2021,
     2022,
     2023,
     2024,
     2025,
     2026
    ],
    "sameWayEveryYear": false
   }
  },
  {
   "id": "hosting-services",
   "question": "Which hosting services' podcasts most often have their own website?",
   "text": "Among the 34 hosting services with at least 1,000 active shows in the index, the share of shows whose feed lists their own domain is highest at 96.5% (Subsplash) and lowest between 0.0% and 1.2% for 7 services (Firstory, iVoox, PodOmatic, RedCircle, stand.fm, Xiaoyuzhou and Ximalaya).",
   "numbers": {
    "services": 34,
    "lowest": [
     "Firstory",
     "PodOmatic",
     "RedCircle",
     "Xiaoyuzhou",
     "Ximalaya",
     "iVoox",
     "stand.fm"
    ],
    "highest": [
     "Subsplash"
    ],
    "lowestShare": "0.0",
    "highestShare": "96.5"
   }
  },
  {
   "id": "categories",
   "question": "Which podcast categories most often have their own website?",
   "text": "News and Technology podcasts are the most likely to list their own website (51.6% and 51.9%); Fiction podcasts are the least likely (16.4% of 7,295 active shows).",
   "numbers": {
    "categories": 19,
    "highest": [
     "News",
     "Technology"
    ],
    "highestShare": "51.9",
    "lowest": [
     "Fiction"
    ],
    "lowestShare": "16.4"
   }
  }
 ],
 "faq": [
  {
   "id": "share-with-own-website",
   "question": "What percentage of podcasts have a website?",
   "answer": "Of 423,824 active podcasts (a new episode in the 90 days to 31 October 2026), 165,312 (39.0%) list a website on their own domain in their RSS feed. 228,847 (54.0%) link only to a page on a podcast hosting platform, and 12,090 (2.9%) list no usable website."
  },
  {
   "id": "popular-podcasts-own-website",
   "question": "Do popular podcasts have their own website?",
   "answer": "Podcasts with the highest Podcast Index popularity score are more likely to have their own website than other podcasts: 49.5% of the 90,720 active shows with a score of 9 (the highest score; 21.4% of active shows) list their own domain, against 36.1% of the other 333,104 active shows."
  },
  {
   "id": "website-and-staying-active",
   "question": "Do podcasts with a website keep publishing longer?",
   "answer": "Podcasts with their own website are more often still publishing: of the shows whose oldest episode in the feed is from 2024, 24.4% of the 75,740 that list their own domain had a new episode in the 90 days to 31 October 2026, against 13.1% of the 195,992 that link only to a hosting-platform page. This is a correlation, not proof of cause: the website is measured today, not when the show started."
  },
  {
   "id": "hosting-services",
   "question": "Which podcast hosting services' shows most often have their own website?",
   "answer": "Among the 34 hosting services with at least 1,000 active shows in the index, the share of shows whose feed lists their own domain is highest at 96.5% (Subsplash) and lowest between 0.0% and 1.2% for 7 services (Firstory, iVoox, PodOmatic, RedCircle, stand.fm, Xiaoyuzhou and Ximalaya)."
  }
 ],
 "tables": {
  "classes": {
   "name": "All active podcasts",
   "shows": 423824,
   "counts": {
    "own_domain": 165312,
    "hosting_page": 228847,
    "app_page": 2082,
    "social": 10910,
    "builder_subdomain": 4311,
    "general_page": 272,
    "none": 12090
   },
   "shares": {
    "own_domain": "39.0",
    "hosting_page": "54.0",
    "app_page": "0.5",
    "social": "2.6",
    "builder_subdomain": "1.0",
    "general_page": "0.1",
    "none": "2.9"
   },
   "otherShare": "4.1",
   "ownShare": "39.0"
  },
  "allFeeds": {
   "name": "All feeds",
   "shows": 4513180,
   "counts": {
    "own_domain": 1183441,
    "hosting_page": 3081972,
    "app_page": 11514,
    "social": 114292,
    "builder_subdomain": 67480,
    "general_page": 2439,
    "none": 52042
   },
   "shares": {
    "own_domain": "26.2",
    "hosting_page": "68.3",
    "app_page": "0.3",
    "social": "2.5",
    "builder_subdomain": "1.5",
    "general_page": "0.1",
    "none": "1.2"
   },
   "otherShare": "4.3",
   "ownShare": "26.2"
  },
  "hosts": [
   {
    "name": "Subsplash",
    "shows": 2282,
    "counts": {
     "own_domain": 2202,
     "hosting_page": 0,
     "app_page": 0,
     "social": 1,
     "builder_subdomain": 2,
     "general_page": 0,
     "none": 77
    },
    "shares": {
     "own_domain": "96.5",
     "hosting_page": "0.0",
     "app_page": "0.0",
     "social": "0.0",
     "builder_subdomain": "0.1",
     "general_page": "0.0",
     "none": "3.4"
    },
    "otherShare": "0.1",
    "ownShare": "96.5"
   },
   {
    "name": "Audiomeans",
    "shows": 2161,
    "counts": {
     "own_domain": 1951,
     "hosting_page": 48,
     "app_page": 0,
     "social": 3,
     "builder_subdomain": 0,
     "general_page": 0,
     "none": 159
    },
    "shares": {
     "own_domain": "90.3",
     "hosting_page": "2.2",
     "app_page": "0.0",
     "social": "0.1",
     "builder_subdomain": "0.0",
     "general_page": "0.0",
     "none": "7.4"
    },
    "otherShare": "0.1",
    "ownShare": "90.3"
   },
   {
    "name": "Omny Studio",
    "shows": 6693,
    "counts": {
     "own_domain": 5135,
     "hosting_page": 451,
     "app_page": 951,
     "social": 75,
     "builder_subdomain": 9,
     "general_page": 0,
     "none": 72
    },
    "shares": {
     "own_domain": "76.7",
     "hosting_page": "6.7",
     "app_page": "14.2",
     "social": "1.1",
     "builder_subdomain": "0.1",
     "general_page": "0.0",
     "none": "1.1"
    },
    "otherShare": "15.5",
    "ownShare": "76.7"
   },
   {
    "name": "Audioboom",
    "shows": 1114,
    "counts": {
     "own_domain": 681,
     "hosting_page": 301,
     "app_page": 3,
     "social": 114,
     "builder_subdomain": 13,
     "general_page": 0,
     "none": 2
    },
    "shares": {
     "own_domain": "61.1",
     "hosting_page": "27.0",
     "app_page": "0.3",
     "social": "10.2",
     "builder_subdomain": "1.2",
     "general_page": "0.0",
     "none": "0.2"
    },
    "otherShare": "11.7",
    "ownShare": "61.1"
   },
   {
    "name": "Podigee",
    "shows": 7235,
    "counts": {
     "own_domain": 4410,
     "hosting_page": 2610,
     "app_page": 4,
     "social": 179,
     "builder_subdomain": 18,
     "general_page": 2,
     "none": 12
    },
    "shares": {
     "own_domain": "61.0",
     "hosting_page": "36.1",
     "app_page": "0.1",
     "social": "2.5",
     "builder_subdomain": "0.2",
     "general_page": "0.0",
     "none": "0.2"
    },
    "otherShare": "2.8",
    "ownShare": "61.0"
   },
   {
    "name": "Transistor",
    "shows": 9921,
    "counts": {
     "own_domain": 6032,
     "hosting_page": 667,
     "app_page": 7,
     "social": 182,
     "builder_subdomain": 60,
     "general_page": 1,
     "none": 2972
    },
    "shares": {
     "own_domain": "60.8",
     "hosting_page": "6.7",
     "app_page": "0.1",
     "social": "1.8",
     "builder_subdomain": "0.6",
     "general_page": "0.0",
     "none": "30.0"
    },
    "otherShare": "2.5",
    "ownShare": "60.8"
   },
   {
    "name": "Megaphone",
    "shows": 8951,
    "counts": {
     "own_domain": 5361,
     "hosting_page": 761,
     "app_page": 25,
     "social": 462,
     "builder_subdomain": 47,
     "general_page": 7,
     "none": 2288
    },
    "shares": {
     "own_domain": "59.9",
     "hosting_page": "8.5",
     "app_page": "0.3",
     "social": "5.2",
     "builder_subdomain": "0.5",
     "general_page": "0.1",
     "none": "25.6"
    },
    "otherShare": "6.0",
    "ownShare": "59.9"
   },
   {
    "name": "Captivate",
    "shows": 8489,
    "counts": {
     "own_domain": 4762,
     "hosting_page": 3518,
     "app_page": 9,
     "social": 135,
     "builder_subdomain": 40,
     "general_page": 0,
     "none": 25
    },
    "shares": {
     "own_domain": "56.1",
     "hosting_page": "41.4",
     "app_page": "0.1",
     "social": "1.6",
     "builder_subdomain": "0.5",
     "general_page": "0.0",
     "none": "0.3"
    },
    "otherShare": "2.2",
    "ownShare": "56.1"
   },
   {
    "name": "podcaster.de",
    "shows": 1385,
    "counts": {
     "own_domain": 733,
     "hosting_page": 583,
     "app_page": 2,
     "social": 52,
     "builder_subdomain": 8,
     "general_page": 0,
     "none": 7
    },
    "shares": {
     "own_domain": "52.9",
     "hosting_page": "42.1",
     "app_page": "0.1",
     "social": "3.8",
     "builder_subdomain": "0.6",
     "general_page": "0.0",
     "none": "0.5"
    },
    "otherShare": "4.5",
    "ownShare": "52.9"
   },
   {
    "name": "SoundCloud",
    "shows": 7721,
    "counts": {
     "own_domain": 4045,
     "hosting_page": 3014,
     "app_page": 217,
     "social": 372,
     "builder_subdomain": 54,
     "general_page": 19,
     "none": 0
    },
    "shares": {
     "own_domain": "52.4",
     "hosting_page": "39.0",
     "app_page": "2.8",
     "social": "4.8",
     "builder_subdomain": "0.7",
     "general_page": "0.2",
     "none": "0.0"
    },
    "otherShare": "8.6",
    "ownShare": "52.4"
   },
   {
    "name": "Riverside",
    "shows": 10157,
    "counts": {
     "own_domain": 5144,
     "hosting_page": 4157,
     "app_page": 17,
     "social": 688,
     "builder_subdomain": 114,
     "general_page": 8,
     "none": 29
    },
    "shares": {
     "own_domain": "50.6",
     "hosting_page": "40.9",
     "app_page": "0.2",
     "social": "6.8",
     "builder_subdomain": "1.1",
     "general_page": "0.1",
     "none": "0.3"
    },
    "otherShare": "8.1",
    "ownShare": "50.6"
   },
   {
    "name": "Blubrry",
    "shows": 1017,
    "counts": {
     "own_domain": 503,
     "hosting_page": 494,
     "app_page": 1,
     "social": 2,
     "builder_subdomain": 2,
     "general_page": 0,
     "none": 15
    },
    "shares": {
     "own_domain": "49.5",
     "hosting_page": "48.6",
     "app_page": "0.1",
     "social": "0.2",
     "builder_subdomain": "0.2",
     "general_page": "0.0",
     "none": "1.5"
    },
    "otherShare": "0.5",
    "ownShare": "49.5"
   },
   {
    "name": "Libsyn",
    "shows": 15047,
    "counts": {
     "own_domain": 7359,
     "hosting_page": 7292,
     "app_page": 17,
     "social": 180,
     "builder_subdomain": 97,
     "general_page": 1,
     "none": 101
    },
    "shares": {
     "own_domain": "48.9",
     "hosting_page": "48.5",
     "app_page": "0.1",
     "social": "1.2",
     "builder_subdomain": "0.6",
     "general_page": "0.0",
     "none": "0.7"
    },
    "otherShare": "2.0",
    "ownShare": "48.9"
   },
   {
    "name": "Simplecast",
    "shows": 6102,
    "counts": {
     "own_domain": 2907,
     "hosting_page": 3070,
     "app_page": 12,
     "social": 72,
     "builder_subdomain": 14,
     "general_page": 25,
     "none": 2
    },
    "shares": {
     "own_domain": "47.6",
     "hosting_page": "50.3",
     "app_page": "0.2",
     "social": "1.2",
     "builder_subdomain": "0.2",
     "general_page": "0.4",
     "none": "0.0"
    },
    "otherShare": "2.0",
    "ownShare": "47.6"
   },
   {
    "name": "Castos",
    "shows": 1517,
    "counts": {
     "own_domain": 651,
     "hosting_page": 768,
     "app_page": 1,
     "social": 11,
     "builder_subdomain": 1,
     "general_page": 0,
     "none": 85
    },
    "shares": {
     "own_domain": "42.9",
     "hosting_page": "50.6",
     "app_page": "0.1",
     "social": "0.7",
     "builder_subdomain": "0.1",
     "general_page": "0.0",
     "none": "5.6"
    },
    "otherShare": "0.9",
    "ownShare": "42.9"
   },
   {
    "name": "LetsCast.fm",
    "shows": 1092,
    "counts": {
     "own_domain": 429,
     "hosting_page": 495,
     "app_page": 1,
     "social": 23,
     "builder_subdomain": 2,
     "general_page": 0,
     "none": 142
    },
    "shares": {
     "own_domain": "39.3",
     "hosting_page": "45.3",
     "app_page": "0.1",
     "social": "2.1",
     "builder_subdomain": "0.2",
     "general_page": "0.0",
     "none": "13.0"
    },
    "otherShare": "2.4",
    "ownShare": "39.3"
   },
   {
    "name": "Buzzsprout",
    "shows": 46508,
    "counts": {
     "own_domain": 17173,
     "hosting_page": 24949,
     "app_page": 27,
     "social": 922,
     "builder_subdomain": 327,
     "general_page": 8,
     "none": 3102
    },
    "shares": {
     "own_domain": "36.9",
     "hosting_page": "53.6",
     "app_page": "0.1",
     "social": "2.0",
     "builder_subdomain": "0.7",
     "general_page": "0.0",
     "none": "6.7"
    },
    "otherShare": "2.8",
    "ownShare": "36.9"
   },
   {
    "name": "Spotify for Creators",
    "shows": 100695,
    "counts": {
     "own_domain": 34961,
     "hosting_page": 59161,
     "app_page": 56,
     "social": 4698,
     "builder_subdomain": 1625,
     "general_page": 121,
     "none": 73
    },
    "shares": {
     "own_domain": "34.7",
     "hosting_page": "58.8",
     "app_page": "0.1",
     "social": "4.7",
     "builder_subdomain": "1.6",
     "general_page": "0.1",
     "none": "0.1"
    },
    "otherShare": "6.5",
    "ownShare": "34.7"
   },
   {
    "name": "Acast",
    "shows": 11039,
    "counts": {
     "own_domain": 2644,
     "hosting_page": 7652,
     "app_page": 43,
     "social": 526,
     "builder_subdomain": 68,
     "general_page": 3,
     "none": 103
    },
    "shares": {
     "own_domain": "24.0",
     "hosting_page": "69.3",
     "app_page": "0.4",
     "social": "4.8",
     "builder_subdomain": "0.6",
     "general_page": "0.0",
     "none": "0.9"
    },
    "otherShare": "5.8",
    "ownShare": "24.0"
   },
   {
    "name": "SoundOn",
    "shows": 2817,
    "counts": {
     "own_domain": 624,
     "hosting_page": 1591,
     "app_page": 7,
     "social": 551,
     "builder_subdomain": 39,
     "general_page": 1,
     "none": 4
    },
    "shares": {
     "own_domain": "22.2",
     "hosting_page": "56.5",
     "app_page": "0.2",
     "social": "19.6",
     "builder_subdomain": "1.4",
     "general_page": "0.0",
     "none": "0.1"
    },
    "otherShare": "21.2",
    "ownShare": "22.2"
   },
   {
    "name": "RSS.com",
    "shows": 17377,
    "counts": {
     "own_domain": 3028,
     "hosting_page": 13794,
     "app_page": 13,
     "social": 330,
     "builder_subdomain": 170,
     "general_page": 2,
     "none": 40
    },
    "shares": {
     "own_domain": "17.4",
     "hosting_page": "79.4",
     "app_page": "0.1",
     "social": "1.9",
     "builder_subdomain": "1.0",
     "general_page": "0.0",
     "none": "0.2"
    },
    "otherShare": "3.0",
    "ownShare": "17.4"
   },
   {
    "name": "Substack",
    "shows": 5289,
    "counts": {
     "own_domain": 878,
     "hosting_page": 4411,
     "app_page": 0,
     "social": 0,
     "builder_subdomain": 0,
     "general_page": 0,
     "none": 0
    },
    "shares": {
     "own_domain": "16.6",
     "hosting_page": "83.4",
     "app_page": "0.0",
     "social": "0.0",
     "builder_subdomain": "0.0",
     "general_page": "0.0",
     "none": "0.0"
    },
    "otherShare": "0.0",
    "ownShare": "16.6"
   },
   {
    "name": "ART19",
    "shows": 1467,
    "counts": {
     "own_domain": 182,
     "hosting_page": 1277,
     "app_page": 5,
     "social": 3,
     "builder_subdomain": 0,
     "general_page": 0,
     "none": 0
    },
    "shares": {
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